When DAVE GORMAN'S award winning* journey across America premiered on More4 in February 2008, the film attracted a record number of viewers to the channel, peaking at over half a million, seven times the average for its time slot.
In a world where every high street is starting to look the same what happened to the idea of being your own boss? In a country that values independence like no other, is running an independent business still an option? Are corporations killing the American Dream?
Dave Gorman sets off on a journey to see if it's still possible to live in America without giving any money to The Man. He's travelling coast to coast and he's not staying in any chain hotels, eating in any chain restaurants or filling up at any chain gas stations. No, on this journey only independent, Mom & Pop businesses will do because this is about life without the chains. This is America Unchained.
Of course, travelling unchained in a chained world is tricky. When you're tired you can't just stop at a Starbucks and when the tank is running empty you can't just stop at the next gas station. So staying true to the task was always going to be a struggle. But the people facing the real struggle are the people working to keep these businesses alive.
* Winner of the Audience Award for Best Documentary at the Austin Film Festival 2008
'A brilliant, hugely funny search for the real independent' America.'
The Evening Standard
An Avalon TV production for More4
Episodes Available:1 x 90'